HCL Unica+: Welcome to the Intelligence Economy

An AI-first, data-driven platform built to drive hyper-personalized, memorable experiences.

Goal-Based Marketing Automation Platform for Omni-Channel Messaging Orchestration

Journey – Goal Based Marketing

Outbound Message Delivery across Digital Channels like SMS, Email, Mobile and Social

Deliver – Email and Digital Messaging

Real-Time Insights and Personalization Across Online and Offline Channels

Interact – Marketing Personalization

Powerful and Scalable Campaign Design with Precision

Campaign – Precision Audience Targeting

Future-proof MarTech Solutions Can Make or Break Your Organization

Marketing is accelerating towards an exciting tech and data-driven future. Join our HCLSoftware Fireside Chat as HCL Unica founder Yuchun Lee, HCLSoftware CPO Kalyan Kumar and CRO Rajiv Shesh discuss the state and future of MarTech.

Introduction to HCL Unica

HCL Unica is a private cloud solution that provides fully integrated marketing automation software for today’s modern enterprise. It includes enterprise marketing automation tools that optimize and streamline marketing activities, ensuring excellent customer experience and data privacy features. HCL Unica provides leading global brands with total control over their data governance and ownership.

The Composable, Flexible Platform that Powers Precision Marketing at Scale

HCL CDP - Enriching Real-time Customer Engagement

A composable CDP that unifies customer data across touchpoints for enhanced customer interactions and personalized engagement.

AI-Powered - Pre-Trained Predictive and Gen AI Marketing Models

Advanced and safe AI & ML framework with pre-trained predictive and generative models that can be fine-tuned, no matter the AI sophistication level.

HCL Unica Deliver - Reliable and Scalable Messaging

Seamlessly integrated digital messaging solution, providing timely and personalized communications.

HCL Unica Journey - Goal-Based Marketing

Goal-based orchestration to visualize, create, execute and measure personalized omnichannel customer experiences.

HCL Unica Campaign - Precision Customer Targeting at Scale

Advanced campaign management to scale customer targeting with powerful segmentation for multi-channel batch execution and multi-wave outbound campaign tracking.

HCL Unica Interact - Real-Time Personalization in Milliseconds

CX personalization in real time to offer the next best action for your customer engagement across all channels (web, call centers, POS, ATM’s, kiosks, and more).

HCL Unica Plan - Enterprise-Grade Marketing Management

A marketing resource management solution that empowers enterprise marketing teams to plan, execute and manage marketing initiatives.

HCL Unica Detect - Data-Driven Decisions Through Event Detection

Identify patterns from your data sources through natural language event detection and make data-driven personalization decisions in real time.

HCL Discover: Behavioral Insights for Customer Journey

Provide deep behavioral insights into the online user journey, leading to positive experiences and increased online conversions.

Benefits

Orchestrate personalized brand touchpoints across all channels while tracking progress and adjusting the journey to improve performance in real time.

Leverage Email, SMS, Push, WhatsApp and other emerging communication channels with simplicity.

HCL Unica enables you to engage with customers individually using relatable content on their preferred channels, integrating with your marketing and business technologies.

Advanced, transparent AI and ML framework with pre-trained predictive and generative models as well as the ability to train and fine-tune your own. Leverage our AI capabilities no matter your AI sophistication level.

HCL Unica’s cloud-native architecture enables automatic provisioning and deployment, providing on-demand infrastructure allocation with minimal IT involvement.

Goal Based Marketing
Messaging without limits
Limitless Flexibility for Today’s Sophisticated Marketing Professionals
Leverage Pre-trained Predictive and Generative AI Marketing Models
Easily Deploy to the Cloud Platform of your Choice

Success in Key Industries

Proven results from executing omnichannel programs at scale across a wide variety of industries, including:

  • Banking, Financial and Insurance Institutions
  • Healthcare
  • Travel & Hospitality
  • Telecom
  • Retail
  • Consumer Product Goods
  • Media & Entertainment
increase in clicks per day in Travel & Hospitality
0 %
increase in customer responses for a global bank
x 0
boost in operating profit for a large US-based retailer
+ 0 %
reduction in campaign management costs through automated processes for a Telco company
0 %

Go beyond marketing with HCL Unica. Create engaging experiences that convert!

Talk to Us

Contact us using the information below. We’ll respond promptly to your inquiries and feedback
email

Schedule

8:00am - 5:00pm, Monday - Friday

				
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Become a Partner

With the ever-changing demands of the industry, we are constantly in search of the right partners to help businesses grow and reach its full potential. Become a partner now! Fill out the form below and we’ll send you the Dealer Application Form.

email
Schedule

8:00am - 5:00pm, Monday - Friday