HCL Unica+: Welcome to the Intelligence Economy
An AI-first, data-driven platform built to drive hyper-personalized, memorable experiences.
Goal-Based Marketing Automation Platform for Omni-Channel Messaging Orchestration
Journey – Goal Based Marketing
Outbound Message Delivery across Digital Channels like SMS, Email, Mobile and Social
Deliver – Email and Digital Messaging
Real-Time Insights and Personalization Across Online and Offline Channels
Interact – Marketing Personalization
Powerful and Scalable Campaign Design with Precision
Campaign – Precision Audience Targeting
Future-proof MarTech Solutions Can Make or Break Your Organization
Marketing is accelerating towards an exciting tech and data-driven future. Join our HCLSoftware Fireside Chat as HCL Unica founder Yuchun Lee, HCLSoftware CPO Kalyan Kumar and CRO Rajiv Shesh discuss the state and future of MarTech.
Introduction to HCL Unica
The Composable, Flexible Platform that Powers Precision Marketing at Scale
HCL CDP - Enriching Real-time Customer Engagement
A composable CDP that unifies customer data across touchpoints for enhanced customer interactions and personalized engagement.
AI-Powered - Pre-Trained Predictive and Gen AI Marketing Models
Advanced and safe AI & ML framework with pre-trained predictive and generative models that can be fine-tuned, no matter the AI sophistication level.
HCL Unica Deliver - Reliable and Scalable Messaging
Seamlessly integrated digital messaging solution, providing timely and personalized communications.
HCL Unica Journey - Goal-Based Marketing
Goal-based orchestration to visualize, create, execute and measure personalized omnichannel customer experiences.
HCL Unica Campaign - Precision Customer Targeting at Scale
Advanced campaign management to scale customer targeting with powerful segmentation for multi-channel batch execution and multi-wave outbound campaign tracking.
HCL Unica Interact - Real-Time Personalization in Milliseconds
CX personalization in real time to offer the next best action for your customer engagement across all channels (web, call centers, POS, ATM’s, kiosks, and more).
HCL Unica Plan - Enterprise-Grade Marketing Management
A marketing resource management solution that empowers enterprise marketing teams to plan, execute and manage marketing initiatives.
HCL Unica Detect - Data-Driven Decisions Through Event Detection
Identify patterns from your data sources through natural language event detection and make data-driven personalization decisions in real time.
HCL Discover: Behavioral Insights for Customer Journey
Provide deep behavioral insights into the online user journey, leading to positive experiences and increased online conversions.
Benefits
Fast-Track Your Goals
Orchestrate personalized brand touchpoints across all channels while tracking progress and adjusting the journey to improve performance in real time.
Simple Integrated Omni-Channel Messaging
Leverage Email, SMS, Push, WhatsApp and other emerging communication channels with simplicity.
Limitless Flexibility for Today’s Sophisticated Marketing Professionals
HCL Unica enables you to engage with customers individually using relatable content on their preferred channels, integrating with your marketing and business technologies.
Leverage Pre-trained Predictive and Generative AI Marketing Models
Advanced, transparent AI and ML framework with pre-trained predictive and generative models as well as the ability to train and fine-tune your own. Leverage our AI capabilities no matter your AI sophistication level.
Easily Deploy to the Cloud Platform of your Choice
HCL Unica’s cloud-native architecture enables automatic provisioning and deployment, providing on-demand infrastructure allocation with minimal IT involvement.





Success in Key Industries
Proven results from executing omnichannel programs at scale across a wide variety of industries, including:
- Banking, Financial and Insurance Institutions
- Healthcare
- Travel & Hospitality
- Telecom
- Retail
- Consumer Product Goods
- Media & Entertainment
Featured Resources
Go beyond marketing with HCL Unica. Create engaging experiences that convert!
