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A Bold New Look for a Bold Future: Sophos’ Reimagined Brand

At Sophos, we envision a world where organizations of any size and means have a clear path to superior cybersecurity outcomes. It guides every decision we make from how we design solutions, to how we empower partners – to how we present ourselves as a brand.

This is why I am so excited to have unveiled Sophos’ refreshed brand design at Black Hat earlier this month – and a new Sophos logo for the first time in twenty years:

When you defend more than 600,000 organizations worldwide, clarity matters. Our new look and feel offers a clean, modern, and energetic representation of the Sophos brand, and the superior outcomes we create for our customers and partners.

A Shield for Today’s Threat Landscape

The new Sophos logo nods to our history, but it’s reimagined with a shield that represents our defense against cyberattacks. Inside that shield lives the dual strength of Sophos: AI-native technology and world-class human expertise. Together, they create unmatched defense that adapts as fast as threats evolve.

Why Change – and Why Now?

Our refreshed brand design is more than a new look — it reflects who we are, what we stand for, and where we’re headed together with our customers and partners.

In the 40 years since Sophos was founded, we’ve seen a remarkable amount of disruption in the cybersecurity landscape – from an evolving threat model to an expanding attack surface, and fast-paced technological and AI innovation on both offense and defense.

Always, Sophos has been at the forefront on a relentless path of innovation. We began as a single product anti-virus provider. Now, we are a global cybersecurity leader trusted by more than 600,000 organizations around the world. Our acquisition of Secureworks earlier this year was a bold step forward—expanding our award-winning technology, intelligence, and services, and strengthening our ability to deliver managed detection and response (MDR), vulnerability management, and identity threat protection at scale.

We’ve earned customer trust. We’ve proven our value. Now, with our refreshed design, we’re speaking with the same boldness and clarity that we bring to our technology and services.

Defeat Cyberattacks – Always

While our look has evolved, our tagline remains the same: Defeat Cyberattacks. It’s not just a line—it’s our promise. At Sophos, no organization fights alone. Together with our partners, platform, and expert teams, we deliver security that disrupts attacks before they disrupt business.

From stopping a ransomware attack at 2 a.m. to helping organizations scale across continents, Sophos is there.

Our rebrand is the outward expression of that commitment. A fresh look. The same relentless focus on superior outcomes. And a bold future with our customers and partners at the center.

Justine Lewis, Chief Marketing Officer. (2025, August 27). A bold new look for a bold future: Sophos’ reimagined brand. Sophos News. https://news.sophos.com/en-us/2025/08/27/a-bold-new-look-for-a-bold-future-sophos-reimagined-brand/

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